Play Store vs App Store-Keywords Ranking Priority
- App Store ranking
Are you ready to publish your app on the app store? If yes then this is for you! App store algorithm is completely different from the Google play algorithm.Following the same optimization technique will not work. Some of the key metadata which play vital role in keywords ranking are as follows,
App Name– include your core keywords, >=30 Characters
App subtitle– Include most relevant keywords, >=50 Characters.
Keyword Field – Include all the nearest and close keywords in this field.
Avoid adding duplicate keywords, Apple’s app store algorithm doesn’t love duplicate keywords, it will simply ignore them. Do not waste the character count.
You get best opportunity to detail your app features and uniqueness under description section without worrying about stuffing keywords, as Apple’s app store algorithm does not consider description to rank your keywords
Keywords ranking priority falls in the order of metadata app name, subtitle and keywords, try to stick to this order for your top keywords.
2. Play Store ranking
Google play ranking algorithm works pretty similar to google search algorithm. Use all the best techniques you did for google search algorithm, below are some of the important metadata that play a key role in ranking your keywords.
App title– Include your high priority keywords >=50 Characters
Short description– Include your second highest priority keywords >=80 Characters
You can include up to 4000 characters in the long description, google play algorithm will also consider description to rank your keywords. You can repeat important keywords 3-4 times within the description without impacting user experience.
Ranking priorities are ordered by app title, short description, long description and review