app store listing

Play Store vs App Store-Keywords Ranking Priority​

  1.  App Store ranking

Are you ready to publish your app on the app store? If yes then this is for you! App store algorithm is completely different from the Google play algorithm.Following the same optimization technique will not work. Some of the key metadata which play vital role in keywords ranking are as follows,

App Name– include your core keywords, >=30 Characters

App subtitle– Include most relevant keywords, >=50 Characters.

Keyword Field – Include all the nearest and close keywords in this field.

Avoid adding duplicate keywords, Apple’s app store algorithm doesn’t love duplicate keywords, it will simply ignore them. Do not waste the character count.

You get best opportunity to detail your app features and uniqueness under description section without worrying about stuffing keywords, as Apple’s app store algorithm does not consider description  to rank your keywords

Keywords ranking priority falls in the order of metadata app name, subtitle and keywords, try to stick to this order for your top keywords.

app store listing

2. Play Store ranking

Google play ranking algorithm works pretty similar to google search algorithm. Use all  the best techniques you did for google search algorithm, below are some of the important metadata that play a key role in ranking your keywords.

App title– Include your high priority keywords >=50 Characters

Short description– Include your second highest priority keywords >=80 Characters

Long description

Reviews

You can include up to 4000 characters in the long description,  google play algorithm will also consider description to rank your keywords. You can repeat  important keywords 3-4 times within the description without impacting user experience.

Ranking  priorities are ordered by app title, short description, long description and review

App Store listing
Social Advertisement

Facebook Ads or LinkedIn Ads or Google Ads or Twitter Ads? What works best for my business?

Social Advertisement

Internet paid marketing is getting overwhelming response from businesses across the world, not because of its low cost but for the fast results. As we all know organic results in search engines and social media is time consuming and the conversion rate isn’t predictable. This is the main reason why paid advertisements are  popular these days.

Today everyone wanted to use digital space to promote products or services online. While Go to market (GTM) plays a vital role in the success of any business,  it’s important to wisely choose the best working media.

The very next question pops up is, which online media should I choose to advertise my business? Apparently, it’s the commonly asked question for people who haven’t tried paid advertisements yet.

Paid Ads Media

Some of the popular social advertisement channels are Facebook ads, Instagram ads, LinkedIn ads, Google adwords, Twitter ads, Tiktok, Pinterest, Quora etc. 

Identify your Ad channel

It’s important to understand where your customers spend more time before you decide the advertisement media. While most of the user’s spend much time on Facebook, Instagram, Search engines, YouTube , twitter and linkedin equally, it could be challenging to figure out the best working media.

Try to find out where all your potential customers spend more time.For example let’s consider your customers spend more time on Facebook, Google search and Instagram. Follow the below steps to shortlist your best working ad media from the above identified one,

Set your Ad campaigns:

When you’re ready with your business goals and Objectives,  start your first campaign in all the above media you shortlisted. Yes, you have to do a trial and error to find out  the best fit.

Some of the most popular Goals for the ad campaigns are,

  • I want more traffic to my business
  • I want more user engagement 
  • I want more leads, so that I can call and convert them
  • I want people to call or message 
  • I want people to buy my products
  • I want people to download my app from market place etc

A/B Testing

Best way to decide your advertisement channel is using A/B testing. Try to set up 2 similar campaigns in different advertising channels (eg., one on facebook and another on YouTube) with the same geography, audience and interest. 

Finalize the best Ad media

Based on the total spend,results, traffic received, impressions created, user engagement, cost per lead and cost per sale, you can finalize your preferred winning media.

Happy Marketing!!